Our first year in business has been a rollercoaster of fun and challenges. We're excited that so many of our customers and friends are rooting for us to stay open for business and we even have hopes that we'll open a brick and mortar shop someday soon.
In these past few months, we can proudly say that we've established a social media presence that bring smiles to people across Instagram, Pinterest, and TikTok. Our social media pages are homegrown and we don't "buy" followers. We just enjoy sharing cute and inspiring messages and photos with our friends. As of November 2022, we have grown our Instagram account to over 50 followers. It may not be as popular as larger brands, but we've got dedicated followers who actively like and share our posts. This makes our hearts smile. So if you're one of our followers, thank YOU for being such a big part of our social media presence.
In October 2022, we took a leap of faith and hosted our very first pop up shop in Austin, TX in partnership with the Puptopia Festival. We were so lucky to be placed right in the middle of all of the fun and enjoyed getting to know new pup businesses that were starting out just like us. We sold over $700 in goods, with several customers walking away with exciting memories like their pups picking out their own chew toys or trying on unique clothing. This pop up was so encouraging and we can't wait to do it again!
As of December, we will have advertised to over 100,000 people on social media. And we're hosting one last pop up shop for the holidays in Mesquite, TX.
Thank you for being a friend and fan of Rubies and Ruffles. We can't wait to expand and grow the business in 2023 to make it even more accessible and affordable for you to spoil your pup. Let's be fluffy and fancy for life!
Jessica Herr
Founder of Rubies and Ruffles LLC